A faceless digital marketing agency owner with ADHD, struggling to establish trust and differentiate herself in a crowded market of “money-making” strategists.
The Challenge
The client had been operating a digital marketing agency for a few years but wasn’t seeing significant growth. Despite having real experience and results for past clients, she struggled with:
- Lack of Differentiation: Competing in a saturated market of digital marketers, many of whom overpromise results.
- Low Trust in the Market: Her faceless branding made it difficult to build credibility and trust with potential clients.
- Misaligned Positioning: The agency’s messaging didn’t clearly articulate its value proposition, leading to confusion among potential clients.
- Inefficient Lead Generation Funnel: Traffic from her social channels wasn’t converting into quality leads, resulting in poor ROI for her efforts.
- Burnout: She struggled to juggle her responsibilities as an agency owner, making it hard to stay consistent with marketing and business development.
The Solution
Using our BrandNexus Method™, we conducted a deep dive into her business, market positioning, and audience to uncover actionable insights.
- Niche Positioning: Positioned her as the go-to marketer for ADHD and neurodiverse entrepreneurs, emphasizing simplicity, empathy, and actionable strategies.
- Lead & Hero Products: Developed an ADHD-Friendly Marketing Toolkit as a free lead magnet and a 6-week DFY funnel-building service as her Hero Product.
- Optimized Branding & Messaging: Refined her messaging to focus on her relatability and results, creating a professional yet approachable identity.
- Social Media Revamp: Trained her VA to execute a value-driven content strategy prioritizing education and workflows.
- Sales Funnel Revamp: Improved her lead-generation process with a stronger landing page and an email nurture sequence to drive conversions.
The Result
- Audience Growth: Her Instagram following grew by 40% in 6 months, reaching 8,000 highly engaged followers.
- Lead Magnet Success: The ADHD-Friendly Marketing Toolkit generated over 1,200 downloads in the first three months, with a 15% conversion rate to her Hero Product.
- Hero Product Revenue: Sold out her first two cohorts of the 6-week DFY service, generating over $30,000 in revenue within four months.
- Improved Trust & Authority: Feedback from new clients highlighted her relatability and clear processes as key reasons for choosing her services over competitors.
.png)
